Introduction

This Privacy Policy explains how mirvely.com ("we", "us", "our") collects, uses, and safeguards your personal information when you shop our beauty collections. We are committed to protecting your privacy in full compliance with applicable data protection laws.

1. Who We Are

Legal Company Name: ROYALFORT S.R.L.
Registration Number: J2026040670001
Tax / VAT ID: RO54974394
Registered Address: București Sectorul 3, Strada Cpt. Nicolae Licăreț, Nr. 6, Bl. PM43, Scara B, Etaj 1, Ap. 60
Contact Email: reception@mirvely.com

2. What Counts as Personal Data

Personal data refers to any information that can identify you, directly or indirectly. It does not include data that has been fully anonymized and can no longer be linked to you as an individual.

3. Information We Collect

From you directly: Account details, contact information, purchase and payment details (including billing and shipping addresses), and any information you share when contacting our beauty support team or completing a form.

Automatically: Device type, browser, IP address, operating system, usage and diagnostic data, and approximate location — collected when you browse our site.

4. How We Use Your Data

• To process your beauty orders, provide customer support, and keep our services running smoothly.
• For data analysis, fraud prevention, and account security, based on our legitimate interest in operating a safe and trustworthy store.
• To send marketing communications about new collections and promotions — only with your consent, and you may opt out at any time.
• To fulfill our legal and regulatory obligations.

5. Cookies

We currently use only essential cookies required for our site to function — for example, remembering items in your beauty cart and keeping you signed in. We do not use cookies for advertising or tracking at this time. If that changes, we will update this policy and implement a cookie consent tool as required under EU regulations. You may manage cookies through your browser settings, though doing so may affect certain site features.

6. Who We Share Data With

We share your data only with trusted partners who assist us in operating our business, such as payment processors and beauty order logistics providers. We never sell your personal data, and we do not share it with third parties for their own marketing purposes without your explicit consent.

To fulfill your order, certain details (such as your name, delivery address, and order information) may be transferred to logistics partners outside the European Economic Area, including in China, solely for the purpose of processing and delivering your beauty products. These transfers are conducted with appropriate safeguards as required under the GDPR.

7. Legal Basis for Processing

For customers in the EEA, our processing of your personal data is based on the legal grounds set out in Article 6(1) of the GDPR, including your consent where it is required by law.

8. Children's Privacy

Our beauty store is intended for adults aged 18 and older, in line with the age requirement in our Terms & Conditions. We do not knowingly collect personal data from individuals under 16. If we become aware that such data has been collected, we will delete it without delay.

9. Your Rights, Data Security & Retention

You have the right to access, correct, or delete your personal data, to object to or restrict certain types of processing, and to request your data in a portable format. You may also lodge a complaint with your local data protection authority. We aim to respond to all requests within 30 days.

We apply reasonable technical and organizational measures to protect your data. We retain it only for as long as necessary for the purposes described in this policy, unless a longer retention period is required by law.

Updates & Contact

We may revise this Privacy Policy periodically. Continued use of our site following any update constitutes your acceptance of the revised terms.

Privacy questions? Contact us at reception@mirvely.com (ROYALFORT S.R.L.) and we will be happy to assist.